From today's perspective, it is easy to assess the iPhone.This is the first real smartphone, whose popularity has resulted in the development of the entire industry.The great influence on reality is evidenced by the fact that Andy Rubin, the creator of Android, seeing the first iPhone understood that his system, in which the touch screen was not used at all.
REKLAMAThe iPhone concept was not created at Apple right away.It was not clear and uniform from the beginning.The history of the phone also began much earlier than might think.The success of the iPod decided that it must be created.The Apple music player has allowed to understand the company's managers: the market of this type of device is much deeper than the computers market.iPod brought Apple 50 percent of revenue.It was the sales results that were an impulse for Apple for a wider going beyond the world of computers.Malicious could say that the decision to create an iPhone was made by sales bars, or a natural desire to appropriate new areas of the market, increasing sales and profit for a corporation.Such a process reflects a more natural need for every company to develop and stay on the market.There is no shortage of companies that could not be created in advance.Among them are Kodak, Nokia or Motorola.
People who are starting to disappear
The beginnings of work on the iPhone were shrouded in Apple with a great secret.Engineers appointed to work on a new project were not even informed what they would do.The company's managers at a meeting behind the closed door only asked them if they dare to devote themselves to the new task.The decision had to be made before leaving the room.
Andy Grignon, one of the main engineers working on the realization of Steve Jobs's vision, engaging in the project, he probably did not expect him to cost him marriage.Just like many of his colleagues.
Work on the iPhone was secret enough that the other employees had no idea where the colleagues working in the same room had divided so far.People just disappeared leaving empty chairs.
A nightmare effect of Apple romance with Motorola
The decision to create an iPhone was also influenced by the premiere of the Motorola Razr phone.The iconic telephone with the flap also delighted Jobs himself, who was supposed to consider creating a common phone with Motorola.And earlier, in 2003, it was even planned to buy a telecommunications legend. Ostatecznie podjęto współpracę i stworzono telefon Motorola Rokr, który mógł komunikować się z komputerami Apple.
Motorola Rokr - a phone created by Motorola in cooperation with Apple Fot.for Wikipedia/Matt Ray
There were more plans.Motorola was to produce equipment, Apple software.At that time, however, one of the most important features of Jobs came to the fore: perfectionism.ROKR finally turned out to be an uncomfortable, bulky device that could accommodate a small number of songs.The phone was not very beautiful either, it did not fit Apple products at all.And Jobs wanted a phone worthy of his brand.These considerations led the high -ranking people in Apple to the conclusion that the problem is a mobile phone in itself.An outdated and uncomfortable device could not become a revolution.Apple needed its own.
We will connect the internet to the iPod
So the concept returned to create the phone from the beginning inside the company.One of the first ideas was connecting the Wi-Fi module to the iPod.Technically, there were no problems with it, but then it turned out that what seems easy on paper in practice does not always work.iPod acted terribly as a tool for browsing the Internet.The player interface was not prepared to surf the network.Jobs was disgusted.Something that can be considered the most original iPhone prototype basically landed in the basket.
Zabierzecie to
- He was to say according to Brian Merchant, author of the book "The One Device: The Secret History of the iPhone"
Nie chcę tego. Wiem, że działa, rozumiem, świetnie, dzięki. Ale to gów%*#*- added.
Only the first project created by John Ive, the most distinguished Apple designer, made Jobs nodded his head and allowed for further work on "iPod with the Internet".
It was November 7, 2007.This nodding for the team's proposal began nearly three of the most nightmarish years in the history of Apple.
Not only the equipment was to be invented, but also the interface.What Steve Jobs finally presented in 2007 was nothing to do with the first ideas.At the beginning, the iPhone had a circle -shaped menu on the screen - such as in the iPod.
One of the first prototypes of the iPhone with the iPod Fot interface.for macrumors
An important breakthrough was to come to the conclusion that the Apple phone needs a touch screen with a multitouch.The engineers saw this solution in one of the first pre-tablets and decided to adapt it.It was not easy, because the touch tablet was a prototype at an early stage of development.Scientific and research project.
In Apple at some point they came to the wall, considered work on the iPhon as a suicide mission.Among other things, by available components adapted to support free and ordinary smartphones.
During work on the iPhone, a total of six versions of the device were built - each operation based on different hardware and software.
Linux on the iPhone
This is amazing, but one of the first operating systems that was tested on the original of the iPhone was...Linux. A zatem niewiele zabrakło, by Apple wyprzedził Andy'ego Rubina w zaprezentowaniu Androida opartym przecież naLinuxie właśnie.
Jobs initially wanted the iPhone to operate on the modified version of OS X (System from Apple computers).But nobody even tried to fit a gigantic program, which is OS on the phone.Millions of code lines would have to be written again and the technicians would have to...simulate the appropriate systems.Before 2006, they simply did not exist.Apple spent $ 150 million on various types of laboratories.They built models of human hands, artificial human heads with a substance resembling a density of the human brain were created.Various antennas and their potential impact on health and surroundings were tested.Finally in Cupertino they realized that they really know much.In 2005 they reached the wall - further attempts to fit OS X on the phone seemed completely pointless.
Great makeshift jobs
On January 8, 2007, Steve Jobs finally presented the iPhone.The time of release has gone down in history not only because of the technological breakthrough.Unfolded fascination with the audience gathered at the show allowed to believe that Apple is holding something that would completely change the world.
The audience did not know that the show was paid for by 2.5 years, almost murderous work of a huge team of people.Andy Grignon, one of the main engineers working on the iPhon, was also present at the presentation.He was one of those people who paid for the culture of the iconic device by the loss of family - divorce.
When Steve Jobs entered the stage to present the effect of these works, Grignon instead of excitement felt fear.Most of the shows in the Silicon Valley were recorded and installed.Jobs, however, loved to perform live.It built his legend but also drove into the insomnia of people acting behind the scenes, such as Grignon.He knew that the iPhone is not just another product.Was to change the industry, the way we use the phone.He did not expect sure that a few years later the sale of iPhones and iPads would be 200 million pieces a year and would make Apple the largest supplier of "PCs" in the world.He also did not expect that the iPhone would create a new market of mobile apps - counting from its creation in 2008.- ten billion dollars.
It was only after years that it turned out that the gathered in the room were in a sense cheated.In such a way as the magician cheats his audience.Jobs juggled with devices by presenting individual functions.The iPhone's presentation was preceded by many preparations.Jobs wanted iPhones on the stage connected to the big screen.Most companies simply film the presented device and display the image on the screen.For Jobs it was unacceptable.The audience would then see his finger covering the iPhone screen.
So the company's engineers spent weeks on placing a special system and cables at the back of each of the iPhone.Connected to the projector, they displayed what Jobs does.When he touched the calendar icon, his finger did not appear on the screen.The effect was magical.The audience felt as if she was holding an iPhone in her hands as if she could have it.
Radio modules in the presentation iPhones were so unstable that Grignon connected them to external antennas so that the signal had a smaller distance to cover.In addition, a connection had to be hidden from the audience - among 5,000 viewers, there could be a genius that would overcome Wi -Fi security.Simple hiding the name of the host could not work.Apple decided that it will use the Japanese Airport module during the presentation.Operating on other frequencies.Grignon's syndrome even modified the code responsible for displaying signal strength.With Jobs's consent, he always showed "full range".
Sooner - a prototype of a smartphone with Android Fot.YouTube
The Apple smartphone that came across the presentation also had other disadvantages.He still lacked memory, and as soon as the device was overflowing, he restarted.How was this solved?There were many phones.Everyone ready to present a specific function.When he lacked memory, he got information that he had to change the phones.The presentation took place using another machine, the first was restarted.Grignon, however, was worried that there were too many weak cells.He was afraid that even if nothing would happen during individual presentations, something would go wrong in the "Great Final".Jobs planned to present the most important functions of the iPhone launched one after the other.On the same phone.He wanted to play music, call, enable the waiting connection mode and make another phone call, search emails, photos, the Internet and return to music.
We only had 128 MB of memory in these phones.This is the equivalent of two dozen large digital photos.And because we still haven't finished work, most of our applications were simply swollen.
- Grigon confessed years later -
Jobs rarely allowed such situations.He usually knew how much he could press his crew to make it impossible for him.But he always had plan B.The iPhone project took Apple so much that there was no time for emergency scenarios.Cupertino only hesitated at the very beginning.The project presented at Macworld was to be iPhone or Appletv, i.e. iTunes inserted into the TV.If Jobs appeared at this conference only with Appletv, the world would ask: what was it with Diask?
- he said.
This year, Apple will present the jubilee model of the iPhone, which according to many unofficial leaks is to be in many respects exceptional.The entire smartphone industry has been created over the past decade, which is still an iphone icon.
Sources: Brian Merchant "The One Device: The Secret History of the iPhone" (Motherboard/The Verge/Little, Brown and Company), Fred Vogelstein "Dogfight: How Apple and Google Went to War and Started A Revolution"New York Times)
