Although OnePlus from the beginning of its existence tried to build the image of an independent brand, founded by a handful of enthusiasts, but it came out on average. The fact that the company is part of the same capital group as OPPO was more than obvious.
Both brands have been releasing almost identical smartphones under different names for years. OnePlus and OPPO also have a common accessory app. No wonder that the companies finally decided to officially announce the obvious.
OnePlus announces deeper integration with OPPO
The company does not hide that it has long shared some resources with OPPO, and some teams have already been integrated. However, OnePlus claims that the changes made had a positive effect, so it decided to "further integrate the organization with OPPO".
What does this mean for OnePlus customers?
For now, it looks like the changes will be minor because — as I mentioned — integration with OPPO is nothing new. OnePlus argues, however, that increasing the arsenal of shared resources will allow, among others, to deliver faster Android updates.
The OnePlus brand itself, however, is still to be run independently, which concerns, among others, communication with the user community or premier organizations.
This means the end of the reduced tariff for OnePlus
OnePlus has long been created as a tiny startup, standing in opposition to large enterprises run by bloodthirsty business sharks. The head of the company  — Pete Lau (otherwise the former vice-president of OPPO) - he started his adventure with OnePlus with the publication of an open letter in which he accused the competition that "devices today are created for pure profit, not for uncompromising passion and innovation".
Such communication not only allowed OnePlus to build a large community, but was also supposed to justify any product or communication blunders. OnePlus has often covered itself with a lack of experience, technology or marketing resources.
Now — when OnePlus officially shares resources with one of the largest smartphone manufacturers in the world — this type of translation will no longer pass.
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