Zaczynamy od tego, co na wierzchu. Produkty Apple po prostu mają swój styl. Minimalizm i dopracowanie w każdym szczególe. W pierwszej broszurze marketingowej Apple z 1977 roku napisano: "Prostota jest najwyższym wyrafinowaniem".
Apple is unique - there are brands that try to copy the ideas of Cupertino designers, and even if they manage to create something really good - everyone says: "Nice, almost like Apple."
The determinant of the uniqueness of products with the logo of the bitten apple is that even if this apple covers - it is still known that it is Apple.And so it has been since the world in 1984 saw Macintosh 128K, the first mass -sold computer with a graphic interface.Because Apple is not only an external appearance, but also a thoughtful appearance of the operating system - regardless of whether it is Mac, iPhone, iPad or Apple Watch.
Speaking of cooperation with other devices - Apple is unrivaled in this respect.The watch works with a smartphone without any problems - notifications, calendar information, notes.Photos or videos from the smartphone available on the laptop immediately, all actions started on the phone can be continued on the computer and vice versa.
Receiving conversations through a smartwatch or on a laptop, tablet or headphones is intuitive and just always works.
Because you need to think about the devices of this manufacturer as about the ecosystem of working with each other.And there is a lot of it - apart from MacBooks, iPhones or iPods, there are AirPods headphones, but also, for example, Airtags, i.e. locators (e.g. for keys) or Apple TV, which allows you to fully appreciate modern video productions.It should be added here that since the iPads and Apple Watche can be equipped with a SIM card, they are even more mobile and fulfill their functions even better throughout the ecosystem.Importantly - in the latest Apple products you can use ESIM cards (available in the Orange Flex offer).So you can leave the phone at home and go jogging with the smartwatch without fear that we will miss some important notification or connection.
Due to the fact that Apple is one coherent ecosystem, developers are able to create unique applications that always work on the company's devices.How do they differ from application for other mobile or computer systems?First of all - ingenuity.There are programs that do not have their counterparts on other systems or they are counterparts that work a little worse.An example would be applications for creators - including the iconic Garage Band, i.e. a home music studio.But also software for video creators - unattainable nowhere else for recording and editing.
Sometimes, even the creators of these applications are outdoing Apple itself - one of the Video recording applications offered in the AppStore offered the possibility of a smooth change in sharpness on the first and further plans a few years ago.Apple has implemented this solution for its built -in video application only this year!
And one more thing - from launching MacBooks with the original Apple processor (M1) you can install applications created for iPhones and iPads on the laptop!
If someone once tried to connect the iPhone to the car, they will never experiment with other devices again.There is one Apple - and that's why car manufacturers are able to design their electronics so that you can connect to the iPhones through CarPlay without problems.However, the version of Android systems are thousands and it is difficult to ensure compatibility on such a defragmented market.
Thanks to CarPlay and connected (cable or via Bluetooth), you have an iPhone on the screen of your car access to applications that are useful on the way - from maps and navigation, through apps to listen to music, of course - the ability to make and receive calls.Everything in the design created by Apple - so clean, clearly and smoothly.
Today, you can still meet people who use the iPhone SE - with the fact that in the first version, from 2016, and even the iPhone 6, which premiered in 2014!And these are fully working smartphones, usually the only ones had a changed battery (cost about PLN 100).It is true that you can no longer update the system for the iOS 15 version, but this does not mean that you have to get rid of them.We simply operate on the previous version of the system, which for many users does not matter much.
Similarly with other Apple devices - computers, both desktop (Mac or iMac) and MacBooks work without a problem for 10 years, and used versions keep the price like no other.Apple designs subsequent versions of its operating systems so that they work on older devices.And when it becomes impossible - they stop updating and work smoothly.
It is true that Apple equipment is relatively expensive.But in terms of years of use, it turns out that it is cheaper than most devices of other manufacturers.