iPhone under the magnifying glass of UOKiK. Privacy or cash register jump?

The Office of Competition and Consumer Protection (UOKiK) initiates proceedings in the case of Apple. Officials will check whether the privacy policy of the Cupertino company infringes competition.

The Office of Competition and Consumer Protection (UOKiK) initiates proceedings in the case of Apple. The President of the Office of Competition and Consumer Protection has started a procedure to check whether the new rules of privacy policy and data processing on iOS devices do not infringe competition.

UOKiK is conducting proceedings in the case of Apple

Officials will analyze the changes that extend the obligation for applications to obtain consent to track user activity. Thus, Apple limited the possibility of collecting data by third companies, at the same time collecting it itself and offering personalized advertisements.

Therefore, the Office of Competition and Consumer Protection has doubts as to whether the new privacy policy is intended to promote its own Apple Search Ads service. If so, it may violate competition rules.

- The actions of digital giants are a challenge for antitrust offices around the world. In our proceedings, we want to check whether Apple's actions can serve to eliminate competitors in the market of personalized advertising services in order to better sell its own service. We will examine whether in this case we may be dealing with the use of market power of an exclusive nature.

- says the President of UOKiK, Tomasz Chróstny.

Importantly, the investigation is not conducted against Apple, but in the case. Officials ensure that their purpose is to check whether a restriction of competition could occur in this particular situation. If this is confirmed, then the Cupertino company may have a problem.

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Photo source: Marian Weyo / Shutterstock.com

Text source: UOKiK

Tags: appleapple ipadapple iphoneprivacy policyuokik